Snapchat's ad formats lean hard into full-screen, vertical, augmented-reality-forward experiences designed for a younger, deeply mobile-native audience — this is the platform where AR try-on and playful, interactive formats consistently outperform anything that looks like a traditional static ad.
Single Image/Video Ads
A full-screen vertical ad shown between Stories, swipeable up to a website or app install — the platform's default, general-purpose format.Default format
Collection Ads
A full-screen ad showcasing four tappable product tiles beneath a hero image or video — a compact way to feature a small product range in one unit.Product showcase
Story Ads
A branded tile placed in the Discover section that opens into a multi-snap mini-story of its own — closer to a micro-content series than a single ad.Multi-snap
Sponsored AR Lenses
A custom augmented-reality lens users can apply directly to their own selfies, carrying your brand elements into content they create and share themselves — a genuinely unique format among everything on this list.AR · Shareable
Sponsored Geofilters
Location-based overlay filters available only within a specific venue or geographic area — a natural fit for events, store openings, and location-based campaigns.Location-based
Commercials
Non-skippable, 6-second-max video ads inserted into premium, curated Snapchat content — short enough that completion rates stay high even without a skip option.Non-skippable