Pinterest sells discovery with genuine purchase intent baked in — people use it to plan, not just to scroll, which is why its ad formats blend so naturally into a visually-led, shopping-minded feed and why its ads are consistently found and clicked WEEKS or even months after they were first shown, unlike almost every other format on this list.
Promoted Pins
A standard Pin boosted into more home feeds and search results, visually identical to organic Pins — the platform's baseline, and often the longest-lived ad format of any on this page thanks to Pinterest's evergreen content lifecycle.Long-lived
Video Pins
Auto-playing video ads that expand to full-screen with sound when tapped — well suited to demonstrating a product's use rather than just showing a static photo of it.Product demo
Carousel Pins
A single ad unit containing multiple swipeable cards, each with its own image and link — useful for showing a product in several colors, angles, or styling options.Multi-variant
Shopping Ads
Product Pins auto-generated directly from your catalog feed, showing live price and availability — Pinterest's answer to Google Shopping, for a browse-first rather than search-first audience.Feed-based
Collection Ads
A hero image or video with smaller supporting product images displayed beneath it, letting one ad tell a "outfit" or "room" style story with several linkable pieces.Bundled products
Idea Pins Ads
Promoted multi-page, story-like Pins combining video, images and text in one swipeable format — Pinterest's take on long-form, tutorial-style content, now open to advertisers.Tutorial-style