This category flips the usual ad economics on their head: instead of paying for impressions or clicks up front, you largely pay creators and partners on RESULTS — a sale, a signup, a tracked referral — which shifts a meaningful share of campaign risk away from the advertiser.
Affiliate Banner Ads
Display ads placed by independent publishers who earn a commission on resulting clicks or sales, tracked via a unique affiliate link — one of the oldest performance-marketing formats still in wide use today.Commission-based
Influencer Sponsored Posts
Paid content created and posted by a creator on their own channel, disclosed as a paid partnership per platform and regulatory requirements — trades some control over messaging for genuine audience trust in the creator.Creator-authentic
Affiliate / Promo Code Marketing
A unique discount code tied to one specific creator or publisher, used to track and reward referrals AND give their audience a real incentive to buy — a two-sided win that's easy to track and easy to explain.Trackable incentive
Whitelisted / Boosted Creator Content
A brand runs paid ads directly FROM a creator's own account, keeping the creator's authentic handle, comments and engagement history intact rather than reposting the content as the brand itself.Authentic handle
Creator Marketplace Collaborations
Managed brand-creator matching and payment handled entirely through a platform's own native creator marketplace tools — lowers the friction of finding and paying creators at scale.Platform-managed