Apple Search Ads is the ONLY paid placement inside the App Store's own search results — a genuinely closed, single-source-of-truth channel for any app trying to be discovered by people actively searching for exactly that kind of app.
Apple Search Ads Basic
A simplified, largely automated bidding option built for smaller advertisers, charging only when the app is actually downloaded — a low-complexity entry point into App Store search advertising.Simplified
Apple Search Ads Advanced
Full keyword-level bidding and audience targeting control across the App Store's search results AND its Today tab — the tier serious app marketers graduate to once Basic's automation hits its ceiling.Full control