X's ad formats are built around real-time conversation and trending topics rather than evergreen targeting — which makes the platform uniquely strong for launches, live events, and reactive/cultural-moment marketing, and comparatively weaker for slow-burn, always-on campaigns.
Promoted Posts
A regular post boosted into more timelines than its organic reach would achieve alone — visually and functionally indistinguishable from organic content, replies and all.Native format
Promoted Accounts
An ad recommending your account itself inside the "Who to follow" module, priced on a per-new-follower basis rather than per-click or per-impression.Follower growth
Promoted Trends
A sponsored hashtag or topic pinned at the very top of the platform's Trending list for a full day — extremely high visibility, and priced accordingly as one of the platform's premium units.Premium visibility
Video Website Card Ads
A promoted video post with an embedded call-to-action button that links straight through to an external website — combines video engagement with a direct-response click path.Video + CTA
Amplify Pre-Roll
A short pre-roll video ad that runs before premium publisher video content on the platform, aligning your brand with established media partners' content.Publisher content
Follower Ads
Ads specifically optimized around growing an account's follower count as the stated campaign objective, rather than clicks, video views or conversions.Objective-specific