Physical-world ad formats are increasingly bought, targeted and measured the same way digital ones are — the line between "digital" and "out-of-home" advertising has genuinely blurred, with programmatic auctions now running billboards the same way they run web banners.
Programmatic DOOH
Digital billboards and screens bought through real-time auctions, often triggered dynamically by weather, time of day, or live events — a genuinely modern twist on one of advertising's oldest formats.Dynamic triggers
Transit Ads
Digital or static ads placed on buses, trains, subway platforms and stations — reaches commuters in a captive, repeated-exposure context few other formats can replicate.Commuter reach
Place-Based Ads
Screens installed in specific venues — shopping malls, gyms, elevators, waiting rooms — targeting a genuinely captive audience in a specific real-world context.Captive venue
Cinema Ads
Video ads played before a film in movie theaters, sold on either a fixed-slot or increasingly programmatic basis — one of the few formats guaranteed full, undivided visual attention.Full attention
Static Billboards
Traditional, non-digital outdoor advertising — still sold, planned and measured today, simply without the real-time flexibility of its digital counterpart.Traditional